This post is just to let you know that in this period there are few posts because it’s a very full and hard period.
I know that every time I tell you this, but every time it’s the real fact.. I’m not a liar.
What’s keeping me really busy apart from the university exams that are draining my life is an important project that I’m taking on with one of my very best friends Mirko. (I don’t even remember if I’ve already talked about this before). This project It’s taking a lot of time to him too because he’s working very hard to realize many things I’m not able to do. So I take this chance also to thank him for the great job!!.
So, what about the project?
We are trying to build up a small company that will develop mobile applications. NightFarm is the company name.
At the moment we are implementing the code for our site.. It’s an hard work because it will be written using the latest CSS improvements, in order to give you a smooth and great experience.
We are also developing our first app starting from the design and the functions we want it to possess. For the moment I can only say that it will be a fantastic and useful app for photographers and people who like to take pictures.. 🙂
Apart from the all new stunning piece of engineering that is the last creation by Apple, the iPhone 4, that surely everyone will talk about.. I wanna talk about one particular new feature for this device, Apple calls it FaceTime, but as a matter of fact it’s simply videocalls.
Not so many years ago many mobile devices manufactures together with some carriers tried to launch videocalls, but apart probably from Japan they have not been a great success..
Now this makes me ask a question.. Why?
Well I think it’s all a matter of costs.. How much does a videocall costs? Probably too much you will say.. 🙂
I’ve just said too much.. You can understand by yourself what I want to say 🙂
It’s not any news that the new advertising system designed by Apple, iAd, is going to be under the attention of the Federal antitrust commission as reported by the Wall Street Journal. You probably already heard about this.
In my humble opinion there’s no reason why they should fear the entrance of a big company like Apple in the advertising market. It’s ok that they control that everything is done legally and without any secret agreement with Google (as you know the Google’s CEO was in the Apple’s board of directors), but I don’t understand why every time a big company wants to expand its affairs, quite everyone accuse it of antitrust problems.
Prices to enter in the iAd program are the most expensive in its sector (there are also a lot of arguments about this topic). Only big companies with a lot of advertising budget can afford it and that’s the Apple’s target!! they want to do a lot of extra revenues from the iPhone and iPad and they have created the way: iAd. It’s expensive? It doesn’t mind! because they know that surely there’s someone out there that is available to invest a lot of money in it. They know very well their potential and the diffusion power of their devices, and a big firm ready to invest lots of their resources to do some marketing policy knows that as well.
The other smaller companies are cut off from the iAd service, but for the moment they do not concern Apple. If they want to advertise there are many other ways, or they could simply continue to do like they have done until now, like applying to any other advertising service, as the Google/Admob one. Jobs has been very clear on this point.
So by now there should not be any fear that Apple could seize the market.
“Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.“
Steve Jobs in a letter on Apple.com…
That’s the way, and Adobe must follow Steve’s advice…
I’m taking a lot of my time thinking in these days, not that I don’t do it frequently but I’m giving it a very wide space in this period and taking it very seriously and it’s giving me a lot of the answers I need. I also want to thank one of my best friends who’s giving me the necessary support to go on when I fall down.
After this little digression about my life I wanna talk about about Apple, again. Yes, again because as you might have noticed I love this company, its products and the way they implement and bring on their ideas. They are taking their amount time to think like me as well, and whenever they present their new ideas, they do it greatly.
Yesterday Steve presented the 4th version of his OS for the iPhone. And he came across with some very nice new features that everybody was asking and waiting for, like multitasking. They’ve done it in a way that no other company is capable of, and I’m not talking as a fanboy or somewhat. They examined all the pros and cons that multitasking gives and developed it trying to delete all the problems it could give, like battery life. They managed to optimize the operating system to their hardware in order to get the most out of it. Like they do with with Macs. Apple is great in doing this job.
The other thing I want to talk about is iAd. With this platform Apple is entering in a totally new branch for them: Advertising. Putting the foot in Google’s (and maybe also Facebook) sector, that will be surely eating their fingers :). They have found a way to implement ads directly into the iPhone OS, giving the opportunity to advertisers and developers to take advantage of the huge amount of iPhones around the world and therefore widen their target to make some money. For the devs it’s a fantastic thing because Apple is giving them the 60% of their revenues from the in app ads, and even a small dev-house could take advantage of the spread of the iPhone without great effort. Without forgetting of the revenues coming from the app store. For the other companies it’s a great way and a new and so vast channel to advertise their products.
From the economic point of view (that is the one I am more interested in) iAd it’s another great step that Apple has done after the iTunes Store, the App store and the iBooks store. The way this company works it’s simply astonishing and fascinating
since I think it’s useless to write down an article about all the features and things regarding the new device from Apple, I’ll just talk about my personal opinions about it. If you need more infos about the iPad just go on any other tech site and I am sure that they will talk about it.. 🙂 or simply just go on the Apple on here http://www.apple.com/ipad/
Firstly I won’t buy it.. At least since there won’t be a newer version.. You’ll ask why.. Simply, because I’ll wait until someone will decide do put his hands on it and unlock it, and I’ll also wait for a memory upgrade, cause let me say it, 64 GB for the top one it’s just ridicolus.. It will fill up in just few seconds.. I don’t want a bigger iPhone that doesn’t even manage calls, and I don’t even want a smaller macbook with no multitasking..
That’s the point.. multitasking.. what if I want to be connected to skype and in the meantime I wanna read a book or surf the web?.. I just can’t..
It doesn’t even have a camera or a front one to ichat..
Well, It’s for sure a very cool device, really, I’m always astonished when I look at an Apple event, but the iPad doesn’t convince me from all the sight, it seriously needs a little more development from my point of view.. And since I’m not a person who just follow trends I’ll think about buying it very well..
The real big things about this device is that it’s going to be powered by a processor 100% made by Cupertino.. It’s nice to see that they are going to jump into a new business. The other one is the IPS display which I think it will be gorgeous. And the last one is the battery.. 10 hours of watching movies as Steve said.. if that’s true it simply staggering!
Maybe I’ll be wrong, but for the moment I’ll stick with my Macbook and my iPhone.. It’s way better.. 🙂
Adobe Systems today introduced a new Photoshop app for iPhone that gives users the possibility to edit photos from both their phone and their online library on Photoshop.com.
The app is free and offers some simple tools such as cropping, image rotation, color controls, and very easy one-touch filter effects that can change the look and feel of shots with just one finger. It also features undo and redo controls so that if users make a mistake, or want to revert back to the original, it takes just a few taps.
What makes the app notable (well.. besides coming fromAdobe) is that the entire editing control set works off gestures. Instead of using dials or sliders, users just need to swipe their finger across the screen to change things such as brightness or color values.
Seems that apple is taking the multi touch interface very seriously..
They’ve done another patent in which they extend the interface to the whole hand.. Probably we’ll see it in the next future with the very rumored tablet and why not in a “microsoft surface” like device.
Finally google has added the push notigfication to their gMail service..
I haven’t tried it yet cause I’m still on 2.2.1 for problems with the battery on 3.x but I’ve read around that it still needs some refinements cause it’s a little slow..
Hope that the big G will create a great service..