It’s not any news that the new advertising system designed by Apple, iAd, is going to be under the attention of the Federal antitrust commission as reported by the Wall Street Journal. You probably already heard about this.
In my humble opinion there’s no reason why they should fear the entrance of a big company like Apple in the advertising market. It’s ok that they control that everything is done legally and without any secret agreement with Google (as you know the Google’s CEO was in the Apple’s board of directors), but I don’t understand why every time a big company wants to expand its affairs, quite everyone accuse it of antitrust problems.
Prices to enter in the iAd program are the most expensive in its sector (there are also a lot of arguments about this topic). Only big companies with a lot of advertising budget can afford it and that’s the Apple’s target!! they want to do a lot of extra revenues from the iPhone and iPad and they have created the way: iAd. It’s expensive? It doesn’t mind! because they know that surely there’s someone out there that is available to invest a lot of money in it. They know very well their potential and the diffusion power of their devices, and a big firm ready to invest lots of their resources to do some marketing policy knows that as well.
The other smaller companies are cut off from the iAd service, but for the moment they do not concern Apple. If they want to advertise there are many other ways, or they could simply continue to do like they have done until now, like applying to any other advertising service, as the Google/Admob one. Jobs has been very clear on this point.
So by now there should not be any fear that Apple could seize the market.