Sebbene la Cina sia considerata ancora da molti come uno dei mercati emergenti in molti settori, non si può dire lo stesso per quanto riguarda Internet e il web.
Secondo uno studio effettuato dal Boston Consulting group (sulla base di dati provenienti da svariate fonti, tra le quali il China Internet Network Information Center) infatti, entro il 2015 si aggiungeranno altri 200 Milioni di utenti alla già impressionante cifra di 700 Milioni di navigatori cinesi. Circa il doppio degli utenti di Stati Uniti e Giappone messi insieme. Cifre che fanno sicuramente girare la testa, se si pensa anche che il paese potrebbe quasi sicuramente diventare il mercato online di vendita al dettaglio più grande al mondo da qui a pochi anni.
Già, perché gli utenti cinesi non si limitano più a navigare per puro intrattenimento personale, ascoltando la musica o guardando video sulle controparti orientali di Youtube (Tudou e Youku), come facevano nei primi anni di sviluppo di Internet dalla loro parti, ma si sono evoluti. Il loro livello di confort è cresciuto e adesso si interessano a una serie di attività più vasta tra le quali la più importante è l’e-commerce. Read More…
Just a couple of weeks ago I was wondering what could have the future reserved for Instagram, because I couldn’t figure out how the company would have monetized. The service is indeed free for everyone, starting from the app to the photo hosting, and since they haven’t put any interest in creating profile pages that people could visit from outside the app, there was quite no way to have some profit. I thought about selling promoted photos to show in the timeline, or promoted profiles, but for a company with such a service it wouldn’t have been enought.
And then.. here comes the acquisition. 1 Billion Dollars.
I’m pretty impressed by this decision from Palo Alto, the money spent does really worth the value? For me not, and I have quite some good reasons for saying this.
Zuck says that they are “committed to building and growing Instagram independently“, this means that they will not shut down trhe service, and this is really a good piece of news. Fact is that (always from Mark statement), the know how of the team will be used to improve the photo sharing features of the most famous social network. My point is.. If you were interested in developing your mobile app by implementing some vintage look to the shots, why don’t you use your many developers and just do that? I mean.. Insted of paying 1 billion dollar, you could have done it with just a few thousand.
1 Billion dollar spent in a company that doesn’t even have many chances to monetize, just a few days before the debut in the stocks market. We don’t also know the real value of Facebook until they do the IPO too, and from my point of view, and from their balance, they are already overvalued!
I think this probably the beginning of a new bubble.. the #socialbubble . We have already seen an example with Groupon that has lost great part of their value since the stock debut in the NASDAQ, who will be the next?
Tell me your opinions
- Facebook, Instagram, and Ads (macstories.net)
- Why Facebook Bought Instagram (macstories.net)
- Facebook, Instagram e la paura della bolla (marketingcaffe.com)
I was wondering how the death of the poor Steve Jobs has influenced social medias, in this particular case twitter.
With a short search on tredistic I’ve noticed that the messages with the word “Steve” reached the 17.6% of the tweets at 2AM GMT+2, and slowly fading down, with another lower peak of 8,5% of “twitter share” around 9AM when Europe was waking up.
What’s also interesting is that before the sad announce, the conversations about Steve Jobs and his health status was around zero and then they did an exponential growth. Now, a day later his death, the buzz is slowly going back to zero again as a sign that most people was talking about that because they felt obliged to follow the trend of speaking and honor that awesome person.
As you can see in the chart below, even the conversation about Apple did not reach such a level of conversation during the keynote presenting the iPhone 4s, and did a big leap on the wave of Steve’s death.
So.. everybody during these days seem to have finally realized the power of this social platform.. Especially medias..
Let’s start with some numbers.. The usage of twitter is becoming always more high. in less than one year the number of tweets per day doubled.. It’s considerable assuming that this site in July already handled 25 Million updates per day. People are always more interested in it and always more accounts are being subscribed. Everyday there are 300.000 new accounts and twitter has already 105 Million Users.
Take a moment to think on how much hidden power has Twitter.. And think about how much it could grow in the future..
Their administration seems to have done it and they have come out with some new very interesting ideas.
First I want to talk about “promoted tweets”. Even twitter such as other companies in this sector has decided to monetize by using ads in their site.. They are entering in Google, Facebook and Apple business: Advertising.
How they are going to do that? Simply.. They are going to make arrangements with some other companies such as Starbucks in order to publish some promoted tweets in each of our public time lime.. It’s a very clever idea because the ads will be integrated in the system appearing like a tweet from someone we are following and we could even retweet that if we think the ad is interesting.. Giving it the possibility to become even more visible. A great opportunity for companies and a bigger one for twitter to improve their incomes and to grow.
There is also another way to take advantage of twitter that some firms are already doing, that is by creating a company account and posting their promotions or giving updates on their new products. And believe me.. it’s a great way to follow your favorite brands.
The other quite interesting fact happened just yesterday is the opening of the developer page by twitter.. A great piece of news for devs in fact twitter could offer a so wide range of opportunities that we couldn’t even imagine. Twitter is giving the documentation to develop any kind of application online and offline using the features offered by this site. For example try to think of an application that gives you in real time (because this is the real power of Twitter) the exact position of the tweets by using the geolocalization.
It’s very interesting because once twitter was used only to post what were you doing, now it has become a huge source of news from all over the world.. If anything it’s happening anywhere and someone writes about it on twitter, in few seconds the world will know that! Think about how important news could spread so simply.
Another point for twitter is the 140 characters limitation that often could give someone a hard time, but it really helps to improve your mind and your ability to summarize your thoughts and it also contributes to the immediacy of the message.
My only concern is that twitter will become a trend like Facebook which is full of idiots, because today from my point of view twitter is used mostly by smart people who like to be updated and give their points of view.
BTW, I would really invest on this company because they are surely going to grow a lot in the next future.
There would be a lot of other things to say but I like to leave them to you.. My only intention is to make you think 😉
I’ve definitely abandoned my facebook account.. Starting from today I’ll only post my status updates on twitter until I’ll get a google wave account..
I’ll keep it just to get in contact with whom has not a twitter account and need to talk to..
seems that this burglar has been busted in too many countries to be a real piece of news..
There’s any italian journalist that has ever taken this like a metropolitan legend? Sadly I don’t think so, as the thing has been told on every major newspaper or tv
Finally facebook lite is now available in over 70 countries.. Italy comes always later.. 🙂
On fb lite you can view your news feed and publish a photo or a video.. it’s not possible to show only some category of feed suche as on the normal version.
It’s useful if you have a slow connection or just if you want a simple interface to cope with.
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