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Pubblicità online e l’opportunità cinese

Da un ricerca da parte di Magnaglobal, pare emergere che le aziende che stanno investendo i propri capitali nella pubblicità in Cina non si siano accordi della forte presenza di persone che passano gran parte della propria giornata su internet con un numero di utenti in trend fortemente positivo.

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Cina, il nuovo impero digitale

Sebbene la Cina sia considerata ancora da molti come uno dei mercati emergenti in molti settori, non si può dire lo stesso per quanto riguarda Internet e il web.

Secondo uno studio effettuato dal Boston Consulting group (sulla base di dati provenienti da svariate fonti, tra le quali il China Internet Network Information Center) infatti, entro il 2015 si aggiungeranno altri 200 Milioni di utenti alla già impressionante  cifra di 700 Milioni di navigatori cinesi. Circa il doppio degli utenti di Stati Uniti e Giappone messi insieme. Cifre che fanno sicuramente girare la testa, se si pensa anche che il paese potrebbe quasi sicuramente diventare il mercato online di vendita al dettaglio più grande al mondo da qui a pochi anni.

Già, perché gli utenti cinesi non si limitano più a navigare per puro intrattenimento personale,  ascoltando la musica o guardando video sulle controparti orientali di Youtube (Tudou e Youku), come facevano nei primi anni di sviluppo di Internet dalla loro parti, ma si sono evoluti. Il loro livello di confort è cresciuto e adesso si interessano a una serie di attività più vasta tra le quali la più importante è l’e-commerce. Read More…

Instagram Business Model? Facebook Acquisition

Image

Photo by franzrusso

As you know yesterday Facebook as acquired the mobile photo giant Instagram.

Just a couple of weeks ago I was wondering what could have the future reserved for Instagram, because I couldn’t figure out how the company would have monetized. The service is indeed free for everyone, starting from the app to the photo hosting, and since they haven’t put any interest in creating profile pages that people could visit from outside the app, there was quite no way to have some profit. I thought about selling promoted photos to show in the timeline, or promoted profiles, but for a company with such a service it wouldn’t have been enought.

And then.. here comes the acquisition. 1 Billion Dollars.

I’m pretty impressed by this decision from Palo Alto, the money spent does really worth the value? For me not, and I have quite some good reasons for saying this.

Zuck says that they are “committed to building and growing Instagram independently“, this means that they will not shut down trhe service, and this is really a good piece of news. Fact is that (always from Mark statement), the know how of the team will be used to improve the photo sharing features of the most famous social network. My point is.. If you were interested in developing your mobile app by implementing some vintage look to the shots, why don’t you use your many developers and just do that? I mean.. Insted of paying 1 billion dollar, you could have done it with just a few thousand.

1 Billion dollar spent in a company that doesn’t even have many chances to monetize, just a few days before the debut in the stocks market. We don’t also know the real value of Facebook until they do the IPO too, and from my point of view, and from their balance, they are already overvalued!

I think this probably the beginning of a new bubble.. the #socialbubble . We have already seen an example with Groupon that has lost great part of their value since the stock debut in the NASDAQ, who will be the next?

Tell me your opinions

Analysis: Twitter reaction to Steve Job’s death

Image representing Twitter as depicted in Crun...

Image via CrunchBase

I was wondering how the death of the poor Steve Jobs has influenced social medias, in this particular case twitter.

With a short search on tredistic I’ve noticed that the messages with the word “Steve” reached the 17.6% of the tweets at 2AM GMT+2, and slowly fading down, with another lower peak of 8,5% of “twitter share” around 9AM when Europe was waking up.

Steve Jobs death on twitter

What’s also interesting is that before the sad announce, the conversations about Steve Jobs and his health status was around zero and then they did an exponential growth. Now, a day later his death, the buzz is slowly going back to zero again as a sign that most people was talking about that because they felt obliged to follow the trend of speaking and honor that awesome person.

As you can see in the chart below, even the conversation about Apple did not reach such a level of conversation during the keynote presenting the iPhone 4s, and did a big leap on the wave  of Steve’s death.

Apple conversation stats on Jobs' death

The way we watch TV

pic by ~tomeqq

The time to update my blog is always few.. Anyway, this time I want to talk about TVs..

Everytime we want to watch a tv show, a movie or just want to see “what’s on”, we are used to sit on our sofa and turn on the TV.. But the way we are doing that is going to change in the next future.. Maybe we’ll do the same gestures but the way programs will reach our screen will undergo some serious changes.

Let’s talk about the TV as we know it today.. The programs we watch are usually provided by the major broadcasting organisations such as the world famous BBC, or SKY, Mediaset and RAI in Italy.. They are usually aired via antenna, cable or sat and we watch them on a classic Tv. They can be free and transmitted thanks to the money granted by advertising, or we have to pay a subscription in order to enjoy them.

Quite any of this services provides a large variety of channels but we are obliged to follow the palimpsest decided by the supplying company, without the chance to decide what we want to see apart from the possibility to scroll through the many channels..

And what about when there’s nothing we like?…

Well.. this is where the future TV comes in.. Internet TV.

Internet tv is infact one of the hottest topic between the giants of  technology.. For exemple It’s since a while that Apple is interested in this kind of entertainment by giving the opportunity to rent movies or buy Tv shows online via their iTunes store, and now, as most of us already know, that even google is interested in providing a WebTv service that will be called googletv besides the well known “home made videos and not only” site:  youtube. Apple also has its own device the appleTv that is useful to download or view videos directly with the tv which could be renewed soon and named iTV.

So what are the strong point of the Internet TV?

  • First of all it’s surely the customization. You watch what you want to watch, not what they want you to watch. (nice tongue-twister =) )..
  • Targeted advertising. We will see ads that responds to our tastes not only crap we are not interested in.

The hardest thing to control are prices that don’t have to be too high but they have to satify the content suppliers too. Probably the best solution is an annual or monthly fare with unlimited downloads. Apple is already working with producers for this and probably even Google too..

Future is next, and the challenges that the incoming companies and the old-style one will face are many. I think that BBC & co. will have to review their strategy very soon, because internet Tv will take a very big slice of their market.

This is really a hard life..

This post is just to let you know that in this period there are few posts because it’s a very full and hard period.

I know that every time I tell you this, but every time it’s the real fact.. I’m not a liar.

What’s keeping me really busy apart from the university exams that are draining my life is an important project that I’m taking on with one of my very best friends Mirko. (I don’t even remember if I’ve already talked about this before). This project It’s taking a lot of time to him too because he’s working very hard to realize many things I’m not able to do. So I take this chance also to thank him for the great job!!.

So, what about the project?

We are trying to build up a small company that will develop mobile applications. NightFarm is the company name.

At the moment we are implementing the code for our site.. It’s an hard work because it will be written using the latest CSS improvements, in order to give you a smooth and great experience.

We are also developing our first app starting from the design and the functions we want it to possess. For the moment I can only say that it will be a fantastic and useful app for photographers and people who like to take pictures.. 🙂

If you want to check our job visit the company blog, the site, or follow us on twitter 😉

Flickr Redesign

Finally flickr has changed a little its quite old user interface..

You should take a little time before you can fully enjoy it but then you’ll realize that is much better now.. More room for your pics and there’s even a “Turn the lights down” feature.

I especially like the map view on the right and the fact that always more sites are giving importance to the geotagging feature.

for more information visit the flickr blog

Google adds backgrounds to Home Page

It seems that Mountain View is getting the best from the rivalry with Microsoft Bing and from this morning on my Italian Home Page, I can see a very very high quality picture as a backgrund instead of the old white and clean abitual background.

It is also possible to choose your favourite picture from a bunch, or to use your photos from Picasa or directly from your Computer… Google also give you some advices about the best pictures for you… That’s a nice restyling!

The Adobe’s answer to Apple

Here you can find the PDF of the page that Adobe bought on the major American’s newspaper.

The Flash War is not end…

[to be continue]

Drag and Drop your image in GMail

This is a flash news… And it seems to be available only for Google Chrome at the moment, but from now it is possible to drag and drop your image into your e-mails body, and after that GMail gives you the opportunity to resize it in a simple way.

That’s nice… Thanks Google…