Analysis: Twitter reaction to Steve Job’s death


Image representing Twitter as depicted in Crun...

Image via CrunchBase

I was wondering how the death of the poor Steve Jobs has influenced social medias, in this particular case twitter.

With a short search on tredistic I’ve noticed that the messages with the word “Steve” reached the 17.6% of the tweets at 2AM GMT+2, and slowly fading down, with another lower peak of 8,5% of “twitter share” around 9AM when Europe was waking up.

Steve Jobs death on twitter

What’s also interesting is that before the sad announce, the conversations about Steve Jobs and his health status was around zero and then they did an exponential growth. Now, a day later his death, the buzz is slowly going back to zero again as a sign that most people was talking about that because they felt obliged to follow the trend of speaking and honor that awesome person.

As you can see in the chart below, even the conversation about Apple did not reach such a level of conversation during the keynote presenting the iPhone 4s, and did a big leap on the wave  of Steve’s death.

Apple conversation stats on Jobs' death

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About Stefano Giudici

International Business student, interested in social media management, marketing, innovation and finance. Love photography, motors, design. Mac user and geek.

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