Archive | August 2010

The way we watch TV

pic by ~tomeqq

The time to update my blog is always few.. Anyway, this time I want to talk about TVs..

Everytime we want to watch a tv show, a movie or just want to see “what’s on”, we are used to sit on our sofa and turn on the TV.. But the way we are doing that is going to change in the next future.. Maybe we’ll do the same gestures but the way programs will reach our screen will undergo some serious changes.

Let’s talk about the TV as we know it today.. The programs we watch are usually provided by the major broadcasting organisations such as the world famous BBC, or SKY, Mediaset and RAI in Italy.. They are usually aired via antenna, cable or sat and we watch them on a classic Tv. They can be free and transmitted thanks to the money granted by advertising, or we have to pay a subscription in order to enjoy them.

Quite any of this services provides a large variety of channels but we are obliged to follow the palimpsest decided by the supplying company, without the chance to decide what we want to see apart from the possibility to scroll through the many channels..

And what about when there’s nothing we like?…

Well.. this is where the future TV comes in.. Internet TV.

Internet tv is infact one of the hottest topic between the giants of  technology.. For exemple It’s since a while that Apple is interested in this kind of entertainment by giving the opportunity to rent movies or buy Tv shows online via their iTunes store, and now, as most of us already know, that even google is interested in providing a WebTv service that will be called googletv besides the well known “home made videos and not only” site:  youtube. Apple also has its own device the appleTv that is useful to download or view videos directly with the tv which could be renewed soon and named iTV.

So what are the strong point of the Internet TV?

  • First of all it’s surely the customization. You watch what you want to watch, not what they want you to watch. (nice tongue-twister =) )..
  • Targeted advertising. We will see ads that responds to our tastes not only crap we are not interested in.

The hardest thing to control are prices that don’t have to be too high but they have to satify the content suppliers too. Probably the best solution is an annual or monthly fare with unlimited downloads. Apple is already working with producers for this and probably even Google too..

Future is next, and the challenges that the incoming companies and the old-style one will face are many. I think that BBC & co. will have to review their strategy very soon, because internet Tv will take a very big slice of their market.

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