Archive | April 2010

Steve on Flash

Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

Steve Jobs in a letter on Apple.com

That’s the way, and Adobe must follow Steve’s advice…

Doctor

so here I am.. I’m a doctor.. I’ve completed a great objective of my life and the first part of my 5 years university’s studies.. Now I’ll focus on the next part and the last two years..

Now apart from this I have to complete another objective of my life.. the most important and difficult and I’m already trying to do that every day even if it’s hard.. I don’t even know if I’ll obtain it but I’ll do my best for sure.

Focus on: Twitter


So.. everybody during these days seem to have finally realized the power of this social platform.. Especially medias..

Let’s start with some numbers.. The usage of twitter is becoming always more high. in less than one year the number of tweets per day doubled.. It’s considerable assuming that this site in July already handled 25 Million updates per day. People are always more interested in it and always more accounts are being subscribed. Everyday there are 300.000 new accounts and twitter has already 105 Million Users.

Take a moment to think on how much hidden power has Twitter.. And think about how much it could grow in the future..

Their administration seems to have done it and they have come out with some new very interesting ideas.

First I want to talk about “promoted tweets”. Even twitter such as other companies in this sector has decided to monetize by using ads in their site.. They are entering in Google, Facebook and Apple business: Advertising.

How they are going to do that? Simply.. They are going to make arrangements with some other companies such as Starbucks in order to publish some promoted tweets in each of our public time lime.. It’s a very clever idea because the ads will be integrated in the system appearing like a tweet from someone we are following and we could even retweet that if we think the ad is interesting.. Giving it the possibility to become even more visible. A great opportunity for companies and a bigger one for twitter to improve their incomes and to grow.

There is also another way to take advantage of twitter  that some firms are already doing, that is by creating a company account and posting their promotions or giving updates on their new products. And believe me.. it’s a great way to follow your favorite brands.

The other quite interesting fact happened just yesterday is the opening of  the developer page by twitter.. A great piece of news for devs in fact twitter could offer a so wide range of opportunities that we couldn’t even imagine. Twitter is giving the documentation to develop any kind of application online and offline using the features offered by this site. For example try to think of an application that gives you in real time (because this is the real power of Twitter) the exact position of the tweets by using the geolocalization.

It’s very interesting because once twitter was used only to post what were you doing, now it has become a huge source of news from all over the world.. If anything it’s happening anywhere and someone writes about it on twitter, in few seconds the world will know that! Think about how important news could spread so simply.

Another point for twitter is the 140 characters limitation that often could give someone a hard time, but it really helps to improve your mind and your ability to summarize your thoughts and it also contributes to the immediacy of the message.

My only concern is that twitter will become a trend like Facebook which is full of idiots, because today from my point of view twitter is used mostly by smart people who like to be updated and give their points of view.

BTW, I would really invest on this company because they are surely going to grow a lot in the next future.

There would be a lot of other things to say but I like to leave them to you.. My only intention is to make you think 😉

Free thoughts

I’m taking a lot of my time thinking in these days, not that I don’t do it frequently but I’m giving it a very wide space in this period and taking it very seriously and it’s giving me a lot of the answers I need. I also want to thank one of my best friends who’s giving me the necessary support to go on when I fall down.

After this little digression about my life I wanna talk about about Apple, again. Yes, again because as you might have noticed I love this company, its products and the way they implement and bring on their ideas. They are taking their amount time to think like me as well, and whenever they present their new ideas, they do it greatly.

Yesterday Steve presented the 4th version of his OS for the iPhone. And he came across with some very nice new features that everybody was asking and waiting for, like multitasking. They’ve done it in a way that no other company is capable of, and I’m not talking as a fanboy or somewhat. They examined all the pros and cons that multitasking gives and developed it trying to delete all the problems it could give, like battery life. They managed to optimize the operating system to their hardware in order to get the most out of it. Like they do with with Macs. Apple is great in doing this job.

The other thing I want to talk about is iAd. With this platform Apple is entering in a totally new branch for them: Advertising. Putting the foot in Google’s (and maybe also Facebook) sector, that will be surely eating their fingers :). They have found a way to implement ads directly into the iPhone OS, giving the opportunity to advertisers and developers to take advantage of the huge amount of iPhones around the world and therefore widen their target to make some money. For the devs it’s a fantastic thing because Apple is giving them the 60% of their revenues from the in app ads, and even a small dev-house could take advantage of the spread of the iPhone without great effort. Without forgetting of the revenues coming from the app store. For the other companies it’s a great way and a new and so vast channel to advertise their products.

From the economic point of view (that is the one I am more interested in) iAd it’s another great step that Apple has done after  the iTunes Store, the App store and the iBooks store. The way this company works it’s simply astonishing and fascinating